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: Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319369563 | Date : 2016-11-04

Description :

PDF-8ba2c | This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consume… Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour PDF




by S. Finlay : Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour

ISBN : #0230577040 | Date : 2010-10-27

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PDF-653dc | Every year, financial services organizations make billions of dollars worth of decisions using automated systems. For example, who to give a credit card to and the premium someone should pay for their home insurance. This book explains how the forecasting models, that lie at the heart of these systems, are developed and deployed…. Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour


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by Lee W. Frederiksen : Online Marketing for Professional Services

ISBN : #0982881932 | Date : 2012-06-05

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PDF-ed173 | Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of… Online Marketing for Professional Services


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: Strategic Marketing Issues in Emerging Markets

ISBN : #9811065047 | Date : 2018-03-12

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PDF-1df07 | This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing… Strategic Marketing Issues in Emerging Markets


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by Jodie Dalgleish : Customer-Effective Web Sites

ISBN : #0130878278 | Date : 2000-05-17

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PDF-daee2 | Addresses every component of e-commerce success: content, navigation, applications, information architecture, visual design, technology, and more. Presents 17 rules that every site must follow to attract profitable customers. Softcover. DLC: Web sites–Design…. Customer-Effective Web Sites


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by Robert W. Bly : Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business

ISBN : #078521576X | Date : 2007-01-16

Description :

PDF-b8e0b | Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic’s point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application. This book cuts through the hype surroundin… Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business


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: Technologies for E-Services: 5th International Workshop, TES 2004, Toronto, Canada, August 29-30, 2004, Revised Selected Papers (Lecture Notes in Computer Science)

ISBN : #3540250492 | Date : 2005-04-19

Description :

PDF-a2cf2 | The 2004 VLDB workshop on Technologies on E-Services (VLDB-TES 2004) was the ?fth workshop in a series of annual workshops endorsed by the VLDB Conference.Itservedasaforumfortheexchangeofideas,resultsandexperiences in the area of e-services and e-business. VLDB-TES 2004 took place in Toronto, Canada. It featured the presen- tion of 12 regular papers, focused on major aspects of e-business solution… Technologies for E-Services: 5th International Workshop, TES 2004, Toronto, Canada, August 29-30, 2004, Revised Selected Papers (Lecture Notes in Computer Science)


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Into River Situated Cognition Changing PDF 06e08086f

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Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever PDF




by Tony Cosentino : Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever

ISBN : #1614347212 | Date : 2011-10-15

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PDF-27f42 | Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into the important and changing market research and insights industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends…. Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever


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Public Relations in China: Building and Defending your Brand in the PRC (Palgrave Pocket Consultants) PDF




by D. Wolf : Public Relations in China: Building and Defending your Brand in the PRC (Palgrave Pocket Consultants)

ISBN : #1137483792 | Date : 2015-10-19

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PDF-f461c | In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China…. Public Relations in China: Building and Defending your Brand in the PRC (Palgrave Pocket Consultants)


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Marketing Scales Handbook IV Consumer PDF 19277c293

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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series) PDF




by II Gordon C. Bruner : Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)

ISBN : #1587992051 | Date : 2005-07-28

Description :

PDF-3f22a | All new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication…. Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)


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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series) by by II Gordon C. Bruner

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by Noel Jerke : Visual Basic Developer’s Guide to E-Commerce with ASP and SQL Server

ISBN : #0782126219 | Date : 2000-01

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PDF-15d13 | Visual Basic is the world’s dominant programming language, with more than 4 million users. Microsoft now pushes VB as a serious enterprise application development tool, and the latest version allows programmers to develop complex Web and database applications. The Visual Basic Developer’s Guide series targets intermediate to advanced VB developers who want to learn how to make use of Microsoft’s l… Visual Basic Developer’s Guide to E-Commerce with ASP and SQL Server


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Seeking Success in E-Business: A Multidisciplinary Approach (IFIP Advances in Information and Communication Technology) PDF




: Seeking Success in E-Business: A Multidisciplinary Approach (IFIP Advances in Information and Communication Technology)

ISBN : #1402074506 | Date : 2003-05-31

Description :

PDF-16462 | In the foreword to this volume of conference proceedings for IFIP Working Group 8.4, it is appropriate to review the wider organization to which the Working Group belongs. The International Federation of Information Processing (IFIP) is a non-governmental, non-profit umbrella organization for national societies working in the field of information processing that was established in 1960 under the a… Seeking Success in E-Business: A Multidisciplinary Approach (IFIP Advances in Information and Communication Technology)


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Transform Your Supply Chain: Releasing Value in Business (Smart Strategy) PDF




by Jon Hughes : Transform Your Supply Chain: Releasing Value in Business (Smart Strategy)

ISBN : #1861520549 | Date : 1998-03-26

Description :

PDF-61542 | Transform Your Supply Chain comprehensively covers the field of strategic supply chain management. It takes a direct but challenging approach to the subject and uses international case studies to bring it to life. It enables the reader to: understand the different types of supply chain and trading relationships; plan a business development strategy for boosting profitability across the supply chai… Transform Your Supply Chain: Releasing Value in Business (Smart Strategy)


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Transform Your Supply Chain: Releasing Value in Business (Smart Strategy) by by Jon Hughes

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Internet Marketing Bible Accountants Advertising PDF E32a5e9d7

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Internet Marketing Bible for Accountants: The Complete Guide to Using Social Media and Online Advertising Including Facebook, Twitter, Google and Link PDF




by Nick Pendrell : Internet Marketing Bible for Accountants: The Complete Guide to Using Social Media and Online Advertising Including Facebook, Twitter, Google and Link

ISBN : #0956144829 | Date : 2012-01-03

Description :

PDF-78cd3 | There are hundreds of books on internet marketing out there. Why should you choose this one? If you’re responsible for handling the marketing for a large national or international company with a massive marketing budget and 40 hours per week to spend on it, this book is not for you. If you’re such a beginner when it comes to the internet that you’ve never heard of Facebook or Twitter and have to … Internet Marketing Bible for Accountants: The Complete Guide to Using Social Media and Online Advertising Including Facebook, Twitter, Google and Link


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[Pub.25drK] Internet Marketing Bible for Accountants: The Complete Guide to Using Social Media and Online Advertising Including Facebook, Twitter, Google and Link PDF | by Nick Pendrell


Internet Marketing Bible for Accountants: The Complete Guide to Using Social Media and Online Advertising Including Facebook, Twitter, Google and Link by by Nick Pendrell

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Consumer Behavior Implications Marketing Strategy PDF 44c31b220

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Consumer behavior: Implications for marketing strategy PDF




by Del I Hawkins : Consumer behavior: Implications for marketing strategy

ISBN : # | Date : 1989

Description :

PDF-77943 | The third edition of this market-leading text retains a strategic focus on the critical importance of the consumer decision-making process. The authors blend theory with application in a way that enables students to understand how strategy can drive and affect practical marketing decisions. This text provides students with a broad understanding of what drives a range of consumption decisions, and … Consumer behavior: Implications for marketing strategy


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[Pub.10eug] Consumer behavior: Implications for marketing strategy PDF | by Del I Hawkins


Consumer behavior: Implications for marketing strategy by by Del I Hawkins

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