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ISBN : #1483911608 | Date : 2013-03-19

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ISBN : #3319108727 | Date : 2014-10-27

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ISBN : #3834921815 | Date : 2010-02-24

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by Ralf T. Kreutzer : Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition)

ISBN : #3658113057 | Date : 2016-01-26

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by David L. James : The Executive Guide to Asia-Pacific Communications: Doing Business Throughout Asia and the Pacific

ISBN : #1863738827 | Date : 1995-04-01

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ISBN : #0130094056 | Date : 2002-08-29

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ISBN : #3658138823 | Date : 2017-04-11

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by Susan P. Douglas : Global Marketing Strategy (McGraw-Hill Series in Marketing)

ISBN : #0070134472 | Date : 1994-12-01

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PDF-fa773 | Intended for those taking an advanced course in international marketing, this book deals with issues facing today’s global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consider … Global Marketing Strategy (McGraw-Hill Series in Marketing)


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: Smart Card Programming and Security: International Conference on Research in Smart Cards, E-smart 2001, Cannes, France, September 19-21, 2001. Proceedings (Lecture Notes in Computer Science)

ISBN : #3540426108 | Date : 2001-10-16

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by Dr. Steven Struhl : Market Segmentation: An Introduction and Review

ISBN : #1492781746 | Date : 2013-09-20

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PDF-c08b1 | In Market Segmentation, Dr. Struhl explains this often misunderstood discipline in a clear and easy-to-read style. Part 1 discusses the terminology and basics–and cuts through the jargon that so often can confuse the subject (and the reader). Part 2 explains the steps you need to take in a successful segmentation study, with detailed descriptions of the methods you will encounter, and a step-by-s… Market Segmentation: An Introduction and Review


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ISBN : #0973130822 | Date : 2004-09

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by Bernadette Jiwa : Meaningful: The Story of Ideas That Fly

ISBN : #0994432801 | Date : 2015-10-09

Description :

PDF-57b3b | “The most important book for your boss to read this year.” —SETH GODIN “Empathy, relevance, and affinity—three great concepts to help you make a dent in the universe. Jiwa explains a whole new way to innovate and change the world.” —GUY KAWASAKI “A must read for any entrepreneur or marketer. It’s full of lots of “aha” moments with a concrete tool that you can implement imme… Meaningful: The Story of Ideas That Fly


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Meaningful: The Story of Ideas That Fly by by Bernadette Jiwa

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by Bowon Kim : Optimal Control Applications for Operations Strategy

ISBN : #9811035989 | Date : 2017-03-13

Description :

PDF-c19c9 | This book focuses on the applications of optimal control theory to operations strategy and supply chain management. It emphasizes the importance of optimal control theory as a tool to analyze and understand fundamental issues in the respective fields. Delving deeper, the book also elaborates on how optimal control theory provides managerial and economic insights, enabling readers to comprehend the… Optimal Control Applications for Operations Strategy


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Dynamic Models of Advertising Competition (International Series in Quantitative Marketing) PDF




by Gary M. Erickson : Dynamic Models of Advertising Competition (International Series in Quantitative Marketing)

ISBN : #1461353602 | Date : 2012-10-31

Description :

PDF-2e0bf | I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first ed… Dynamic Models of Advertising Competition (International Series in Quantitative Marketing)


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Sport Business in the Global Marketplace (Finance and Capital Markets) PDF




by H. Westerbeek : Sport Business in the Global Marketplace (Finance and Capital Markets)

ISBN : #1349508454 | Date : 2002-10-04

Description :

PDF-667a5 | Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios…. Sport Business in the Global Marketplace (Finance and Capital Markets)


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