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: Das Handbuch Direct Marketing & More (German Edition)

ISBN : #3322902218 | Date : 2012-06-26

Description :

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by Florain Maier : Trialogische Markenführung im Business-to-Business: Der Einfluss von Social Media auf die identitätsbasierte Markenführung (Innovatives Markenmanagement) (German Edition)

ISBN : #3658114134 | Date : 2015-11-22

Description :

PDF-66ef2 | Florian Maier geht der Frage nach dem Einfluss von Social Media auf die B2B-Markenführung nach und nähert sich interdisziplinär diesem Thema an der Schnittstelle zwischen Marketing, Marken-, Unternehmensführung und Prozessmanagement. Dabei beschäftigt er sich intensiv damit, wie das Markenmanagement entsprechend ausgestaltet werden kann. Der Autor entwickelt zunächst eine Definition von Soci… Trialogische Markenführung im Business-to-Business: Der Einfluss von Social Media auf die identitätsbasierte Markenführung (Innovatives Markenmanagement) (German Edition)


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by Dirk Schmidt-Gallas : Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition)

ISBN : #382447994X | Date : 2003-12-12

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PDF-b7cf5 | Dirk Schmidt-Gallas verbindet Erkenntnisse aus der Managementforschung mit verhaltenswissenschaftlichen Ansätzen des Marketing und entwickelt ein Modell zur Integration der strategischen Rahmenbedingungen des Unternehmens in die Produktgestaltung…. Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition)


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: Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)

ISBN : #9400758774 | Date : 2013-06-05

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PDF-a3072 | This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maint… Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)


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by Martin Wildner : Strategische Ausrichtung von Corporate-Citizenship-Engagement: Theoretische Fundierung und Anwendung in der Unternehmenspraxis (German Edition)

ISBN : #3658169419 | Date : 2017-01-29

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PDF-f169c | Martin Wildner leitet in dem vorliegenden Buch die vier wesentlichen Kernstrategien von Corporate-Citizenship-Engagement für Unternehmen her und untersucht deren praktische Anwendung in einer empirischen Studie mit über 100 Unternehmen. Dabei werden die Zusammenhänge zwischen den wesentlichen strategischen Parametern herausgearbeitet und die Entwicklung in den letzten Jahren beleuchtet. Das Win… Strategische Ausrichtung von Corporate-Citizenship-Engagement: Theoretische Fundierung und Anwendung in der Unternehmenspraxis (German Edition)


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[Pub.64zUP] Strategische Ausrichtung von Corporate-Citizenship-Engagement: Theoretische Fundierung und Anwendung in der Unternehmenspraxis (German Edition) PDF | by Martin Wildner


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by Bailey Matt : Wired to Be Wowed: Great Marketing Isn’t an Accident

ISBN : #0991281780 | Date : 2015-11-18

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PDF-e6fdf | Have you ever wondered what makes customers go wild over some companies, and yet ignore others? Why can some brands effortlessly draw a raving fan base, while others are just “there?” How do some companies “just get it,” while others keep making one mistake after another? I’ve been in digital marketing for over 20 years and have dealt with thousands of businesses. In all of the situations I’ve enc… Wired to Be Wowed: Great Marketing Isn’t an Accident


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: Web Services, E-Business, and the Semantic Web

ISBN : #3540001980 | Date : 2003-01-17

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PDF-123d8 | The Workshop on Web Services, E-Business, and the Semantic Web (WES) was heldMay27-28,2002inconjunctionwithCAiSE02, the14thInternationalC- ferenceonAdvancedInformationSystemsEngineering.Theworkshopcomprised three tracks: a track on Web services co-chaired by Barbara Pernici (Politecnico di Milano) and Jian Yang (Tilburg University); a track on e-business, co-chaired byMariaE.Orlowska(UniversityofQ… Web Services, E-Business, and the Semantic Web


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by A. C. Kiran Kumar : Consumer Behaviour and Marketing Strategy: A comparative study of public and private mobile service providers in Karnataka State

ISBN : #3847305506 | Date : 2011-12-15

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PDF-20405 | This research is on the buying behaviour and purchase pattern of consumers with reference to choices, service preferences and wants of various services offered by the cellular service operators in Karnataka state. An empirical study was conducted in order to know and understand the needs and wants of consumers using the cellular services. Hypotheses testing, factor analysis and cluster analysis wa… Consumer Behaviour and Marketing Strategy: A comparative study of public and private mobile service providers in Karnataka State


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by J. Cecil : Online Video Revolution: How to Reinvent and Market Your Business Using Video

ISBN : #1137003073 | Date : 2013-02-14

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PDF-20cb3 | Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more…. Online Video Revolution: How to Reinvent and Market Your Business Using Video


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by Venkatesh Shankar : Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series)

ISBN : #1781951543 | Date : 2013-06-30

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PDF-7f7dc | This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing.The Handbook comprises seven broad topics. Part … Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series)


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: Online Matchmaking

ISBN : #1403998493 | Date : 2007-03-14

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by Christian Schnee : Political Reputation Management: The Strategy Myth (Routledge New Directions in Public Relations & Communication Research)

ISBN : #1138796565 | Date : 2014-12-10

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PDF-7f47f | It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften upset by events outside the communicator’s control, taking over the news agenda andchanging the pol… Political Reputation Management: The Strategy Myth (Routledge New Directions in Public Relations & Communication Research)


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by Edwin J. Nijssen : Creating Customer Value Through Strategic Marketing Planning: A Management Approach

ISBN : #1441948708 | Date : 2010-12-03

Description :

PDF-91f46 | Creating and delivering superior customer value is essential for organizations operating in today’s competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strate… Creating Customer Value Through Strategic Marketing Planning: A Management Approach


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by John F. Tanner Jr. : Analytics and Dynamic Customer Strategy: Big Profits from Big Data

ISBN : #1118905733 | Date : 2014-06-30

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PDF-3a808 | Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early … Analytics and Dynamic Customer Strategy: Big Profits from Big Data


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by Bill Stinnett : Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy

ISBN : #0071441883 | Date : 2004-10-29

Description :

PDF-885bb | How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers “just don’t understand our business.” In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand h… Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy


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