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by C. Kerns : Trendology: Building an Advantage through Data-Driven Real-Time Marketing

ISBN : #1137479558 | Date : 2014-11-11

Description :

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The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy PDF




by D. Forbes : The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

ISBN : #1137502037 | Date : 2015-06-15

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PDF-17426 | In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author’s own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations…. The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy


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by John A. Howard : Computer Applications for Consumer Behavior in Marketing Strategy

ISBN : #0131697315 | Date : 1989-02

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PDF-2ac56 | … Computer Applications for Consumer Behavior in Marketing Strategy


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Computer Applications for Consumer Behavior in Marketing Strategy by by John A. Howard

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Engineering Self Organising Systems Methodologies Applications PDF 916b4335c

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Engineering Self-Organising Systems: Methodologies and Applications (Lecture Notes in Computer Science) PDF




: Engineering Self-Organising Systems: Methodologies and Applications (Lecture Notes in Computer Science)

ISBN : #354026180X | Date : 2005-08-05

Description :

PDF-759d9 | Self-organisation, self-regulation, self-repair, and self-maintenance are promising conceptual approaches to deal with the ever increasing complexity of distributed interacting software and information handling systems. Self-organising applications are able to dynamically change their functionality and structure without direct user intervention to respond to changes in requirements and the environ… Engineering Self-Organising Systems: Methodologies and Applications (Lecture Notes in Computer Science)


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Challenges Expanding Commerce Business Government PDF 1307f83bb

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Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government: 5th IFIP Conference on e-Commerce, e-Business, and e-Government … in Information and Communication Technology) PDF




: Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government: 5th IFIP Conference on e-Commerce, e-Business, and e-Government … in Information and Communication Technology)

ISBN : #1441939520 | Date : 2010-12-08

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PDF-14489 | 2.1 E-Government: e-Governance and e-Democracy The term Electronic Government (e-Government), as an expression, was coined after the example of Electronic Commerce. In spite of being a relatively recent expression, e-Government designates a field of activity that has been with us for several decades and which has attained a high level of penetration in many countries2. What has been observed over … Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government: 5th IFIP Conference on e-Commerce, e-Business, and e-Government … in Information and Communication Technology)


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Thought Leadership Manual Attention Powerful PDF E69d66a18

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The Thought Leadership Manual: How to grab your clients’ attention with powerful ideas. PDF




by Tim Prizeman : The Thought Leadership Manual: How to grab your clients’ attention with powerful ideas.

ISBN : #1909623806 | Date : 2015-04-28

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PDF-53b9b | The Thought Leadership Manual is the essential guide for dramatically growing your business by becoming a recognised expert in your field. The ability to create insights that grab the attention of clients and the media has become one of the most important marketing challenges for businesses selling high-value services. Yet ‘thought leadership’ barely features in marketing courses, and there is eve… The Thought Leadership Manual: How to grab your clients’ attention with powerful ideas.


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Trust Privacy Security Digital Business PDF A51d29af2

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Trust, Privacy, and Security in Digital Business: Second International Conference, TrustBus 2005, Copenhagen, Denmark, August 22-26, 2005, Proceedings (Lecture Notes in Computer Science) PDF




: Trust, Privacy, and Security in Digital Business: Second International Conference, TrustBus 2005, Copenhagen, Denmark, August 22-26, 2005, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540282246 | Date : 2005-09-19

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PDF-6013a | Sincerely welcome to the proceedings of the 2nd International Conference on Trust, Privacy, would be and Security in Digital Business, held in Copenhagen, Denmark, from August 22nd till 26th, 2005. This conference was the successor to the successful TrustBus 2004 conference, held in 2004 in conjunction with the DEXA conferences in Zaragoza. It was our goal that this event would be a forum to bring… Trust, Privacy, and Security in Digital Business: Second International Conference, TrustBus 2005, Copenhagen, Denmark, August 22-26, 2005, Proceedings (Lecture Notes in Computer Science)


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Business Essentials Successful Practices Magazine PDF 43e284c9c

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e-Business Essentials: Successful e-Business Practices – From the Experts at PC Magazine PDF




by Editors of PC Magazine : e-Business Essentials: Successful e-Business Practices – From the Experts at PC Magazine

ISBN : #078972474X | Date : 2000-11-13

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PDF-f6aaa | The staff of PC Magazine has developed special talents and created a special focus on e-business. They produce practical and comprehensive explanations of the entire e-business process, from e-purchasing through production management and on to customer relationship management. They have developed expertly designed infographics, detailed information, and comprehensive explanations along with practi… e-Business Essentials: Successful e-Business Practices – From the Experts at PC Magazine


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Digital Context 2 0 Business Strategy PDF 0d3e2db93

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Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things PDF




by David Norton : Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things

ISBN : #0996941401 | Date : 2016-02-04

Description :

PDF-140b9 | We are in the midst of yet another shift in business models because of digital. This time the force for change is not mobility; it’s data and the Internet of Things. The more devices that connect to each other, the more digital creates a personal ecosystem, called Digital Context. Digital Context is as distinct a shift in business strategy from omni-channel as omni-channel was from the first mul… Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things


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Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things by by David Norton

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Relationship Marketer Rethinking Strategic Marketing PDF 7527d754d

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The Relationship Marketer: Rethinking Strategic Relationship Marketing PDF




by Soren Hougaard : The Relationship Marketer: Rethinking Strategic Relationship Marketing

ISBN : #3642032427 | Date : 2009-11-25

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PDF-27e62 | In “The Relationship Marketer”, Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or “you and me”) is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business… The Relationship Marketer: Rethinking Strategic Relationship Marketing


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Quintessence Strategic Management Survive Business PDF A346ca33e

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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series) PDF




by Philip Kotler : The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series)

ISBN : #3662484897 | Date : 2016-05-19

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PDF-00bdc | This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret … The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series)


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Wettbewerbsvorteile KonsumgBCterhersteller Systemangebote Strategischen Unternehmensentwicklung PDF 7c407b04e

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Wettbewerbsvorteile für Konsumgüterhersteller: Systemangebote aus der Sicht des strategischen Managements (Markt- und Unternehmensentwicklung Markets and Organisations) (German Edition) PDF




by Heide Wilsdorf-Köhler : Wettbewerbsvorteile für Konsumgüterhersteller: Systemangebote aus der Sicht des strategischen Managements (Markt- und Unternehmensentwicklung Markets and Organisations) (German Edition)

ISBN : #3824477947 | Date : 2003-01-30

Description :

PDF-280e4 | Auf der Basis der Theorien des strategischen Managements entwickelt Heide Wilsdorf-Köhler einen integrativen, wissenschaftlich fundierten und praxistauglichen Ansatz zur Bewertung von Strategien und zeigt, dass verteidigungsfähige Wettbewerbsvorteile und damit überdurchschnittliche Renditen aus dem Angebot von Leistungssystemen möglich sind. … Wettbewerbsvorteile für Konsumgüterhersteller: Systemangebote aus der Sicht des strategischen Managements (Markt- und Unternehmensentwicklung Markets and Organisations) (German Edition)


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by Edwin J. Nijssen : Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning – A Management Approach

ISBN : #0792372727 | Date : 2000-12-31

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PDF-036b5 | Creating and delivering superior customer value is essential for organizations operating in today’s competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strate… Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning – A Management Approach


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